Value Adds
Our work takes us to territories that offer unique collaboration opportunities.
Neuro-Consulting
Over time, our experts have developed a repository of rules for using neuroscience and behavioural science to marketing and research challenges. These uniquely curated neuroscience and behavioural science cards distill the vast knowledge in these new fields into small easy to apply chunks which we use for our research work and to offer consulting on client problems. This has helped improve clients' understanding of our consumers and customers as human beings. Some applications:
I want to develop a creative playbook that sets the rules for success for my communications
I’d like to run an internal webinar to update our team’s fundamental understanding of the consumer decision-making process.
I’d like to reduce the number of test-retest cycles in our pre-test by filtering out less neuro-compliant ones
I’d like to tweak our meta-analysis from a neuroscience perspective to make our insight deeper and more actionable.
I’d like to better understand what human emotion is and how it shapes consumer behaviour.
Meta-Analysis
A favourite of ours. Existing data, from varied sources, are a joy to work with, particularly to provide a strategic perspective, derive unique opportunities for clients and gain satisfaction of working with clients to see things from a different perspective, get more out of what they already have. Some of the collaborations include:
Unearth opportunities for strategic planning
Identify trends and derive learnings from GenZ & Alpha
Ascertain reasons for decline in retail sales
Databasing and analysing trends from 3 years of concept testing data
Workshopping
We like to go the distance, help use research to ultimately do what it is supposed to, which is generate better ideas, market better and activate to perfection. Our proprietary Activation Modules engage your stakeholders in workshops to help you decide, create and develop ideas from insights. Few workshop examples:
Activation
