Engage
We were busy in 2023! Here is a link to topics, opinion pieces and cases we spoke about in public forums, and some information on our YouTube channel.
Lazada Brain Food Sharing Session
Satoshi presented to a large online audience on the learnings from Neuroscience for Marketing Success.
The talk was a sneak peak into understanding and influencing consumer behavior through applications of neuroscience learnings, taking away neurological best practices that can enhance the ROl of your marketing initiatives.
%201.webp)
Asia Research Media Breakfast Seminar
Anshul presented on the topic of Power of Cultural Unconscious: Grounding insights in the sociocultural imprint and footprints. A case study for understanding GenZ in INSEA.
Are they different, and do brands need to change their messaging and marketing DNA when targeting them? He presented a perspective on how and why youth's idea of 'social'. 'growth', and 'self-identity' are shaped and the impact it has on how we market to them.
Qual 360 Singapore
Anshul & Satoshi presented a new perspective on emotions, blending neuroscience, behavioral science, and traditional consumer research to help clients understand their viewers and customers better.
.webp)
.webp)
