How can we create an integrated P2P strategy across portfolio of brands, and across markets?
Recurring, problem-solution products can have complex and long journeys involving several influencers.
Our framework
A more granular approach to the quantitative questionnaire, focusing almost entirely on past and recent behaviour ensured we were able to get as much details as possible in a quantitative survey.
What was new/different
Identifying and analyzing the drivers of decision making was central to unravelling category dynamics debunking existing category beliefs and identifying new growth opportunities.
Why was it actionable
Integrating two business groups, 4 brands and 4 markets, for the first time, enabled client senior management to get a complete overview and plan business strategy.
Impact
Regional integrated strategy development, across business groups, brands & markets. Local teams able to use market level insights.
Client Speak:
Client Speak: Regional Research Lead
“We were able to use this across several strategy conversations on how to better serve customers.”
